Marketing Of Sports In India To Create Olympic Winners Gold in Olympics! Isn’t it a dream come true? It did come true this time. Not just gold, but we could bag 7 medals; 1 gold, 2 silver, and 4 bronze. Our biggest achievement this year was the men’s hockey team winning a medal nearly after …
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When Joint GTM truly matters to your business, an ‘experienced’ Marketing Partner is what you need. Today, the way businesses are managed and customers are engaged has shifted towards the virtual world. From mega brands to grocery shops, everyone is online, trying to find the best way to use digital channels and sustain their business. …
In last 2 odd weeks, whether we have liked it or not, we have been speaking, emailing, whatsapping, IMing and what not, but we have for sure connected with more friends and acquaintances than we could ever do in our routine days.
3 months ago, when the year had just started, I was beaming with optimism as it was the beginning of a new decade. But it took just 1 virus to pull things down, & down, & down… And that too at a global level.
After you have answered the 5 questions I shared in My musings on ABM – The 5 golden questions you can expect a good start for the strategy. But, when it is ABM, target accounts are few, large, & mostly the ones which couldn’t be cracked in the past (i.e. customer is not too keen to hear your story).
In my two decades of diverse industry experience, I got acquainted and subsequently fascinated with Account Based Marketing, and since then I have been a student of ABM, trying to gain in-depth knowledge this approach of B2B/ Enterprise Marketing.