Explore our Blogger's Hub where our creativity springs to life through our thoughts put to words. Engage with our diverse collection of blogs and uncover a treasure trove of valuable insights, innovative ideas, and inspiration from our talented team.
The future of marketing lies in emotional connections, not just clever taglines!
The Festive season in India presents an exclusive window in terms of business opportunities to capitalise on increased consumer activities and engagement strategy around the same time. The companies make better use of the window when promoting the brand to obtain a more effective enhancement of the brand awareness strategy, new customers, and drive sales. While the conventional channels are only part of the new wave, newer digital marketing trends bring innovative methods to reach and engage with your audience. For its part, OTT Advertising offers targeted reach, personalized engagement, and measurable results, much like RailTel advertising, WhatsApp marketing, and Geofencing marketing.
Tap Into The Power Of India's Railway Wi-Fi Users: A New Frontier In Digital Advertising
Ever wondered how to reach millions of commuters during their train journeys? Tap into India's vast railway Wi-Fi network and connect with a diverse audience across the nation. Read this blog to find out how your brand could seize this untapped digital advertising opportunity.
Navigate The World Of Precision Marketing With Geofencing
In the landscape of ever-evolving digital marketing, geofencing has emerged as a game-changer. Read this blog to know how brands can connect with consumers in the right place, at the right time, thereby expanding their reach, engagement, and conversions.
Transitioning From Print To Digital: The Evolution Unlock Business Success With Integrated Marketing!
There was a time when print media held power in the realm of sports advertising. However, with the advancement of technology, advertising methodologies have undergone a transformation. Gone are the days when brands relied solely on traditional media platforms like radio and television to showcase their presence during sports events.
Unlock Business Success With Integrated Marketing!
In today's connected world, enterprises need a marketing approach that truly works for streamlining messaging, aligning activities, and maximizing impact. Discover the benefits and principles of integrated marketing in this blog.
Content Marketing Has Changed Forever!
Today, every brand wants to make a special spot for itself in the virtual space beyond email marketing. But with so much content floating on the digital channels, it is easy to miss out. Read this blog to learn more about quality content creation for technology companies.
Instagram Has Dominated The Social Media Platform Market!
Today, every brand wants to make a special spot for itself in the virtual space beyond email marketing. But with so much content floating on the digital channels, it is easy to miss out. Read this blog to learn more about quality content creation for technology companies.
India Bagged A Gold In Olympics 2021!
And a few more medals too. A big jump for India, but we could have done better if we were a sporting nation, given our huge population. To know how sports marketing can help create more medal-winning athletes in our country, do read this blog.
Are You Wondering Whether Joint Go-To-Market Will Work For Your Business?
Today, every brand wants to make a special spot for itself in the virtual space beyond email marketing. But with so much content floating on the digital channels, it is easy to miss out. Read this blog to learn more about quality content creation for technology companies.
Is Digital The Way To Engage ‘Only’ During COVID Times?
Do business leaders understand the potential that Digital truly carries? This article highlights what often gets missed during strategy discussions. Read this blog to know some impactful Digital Marketing Tools & Tactics that could help your brand stand out from the rest.
The Lesson Of Life I Unlearnt During COVID Times
Explore the profound reflections on life's lessons learned during COVID times in this heartfelt blog by our founder Shailendra Tanwar. Discover the author's insights on the global pandemic's impact and the importance of collective responsibility for shaping a better future.
Collaboration- The Success Mantra For Your ABM
Unlock the secrets to successful Account Based Marketing (ABM) and explore the power of collaboration in this blog written by our founder Shailendra Tanwar. Discover why the author calls it the ultimate success mantra for ABM strategy.
My Musings On ABM - The 5 Golden Questions
With 20 years of industry experience, an understanding of the nuances of Account-Based Marketing (ABM) has emerged, emphasizing targeting specific accounts rather than broad audiences. Early experiences highlighted the importance of asking strategic "WHYs": why choose ABM over other strategies, why target specific accounts, and why engage certain personas. These questions are crucial for crafting effective campaigns, aligning with business goals, and improving the likelihood of success by focusing on tailored engagement and precise messaging.
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