Ever wondered how many potential customers you're missing out on during their daily train commutes? What if your brand could accompany these passengers on every train ride they take?Every train journey becomes an opportunity to connect with your target audience. Intrigued? Keep reading!
Today, we live in a world where most of us spend a significant amount of time online. So, when the consumer world is dominated by digital connectivity, the advertising strategies must also evolve to keep pace with the changing behaviors of consumers. One such frontier in this landscape is advertising to India's railway Wi-Fi users - a vast and untapped audience ripe for brands seeking to broaden their reach.
The power of railway Wi-Fi advertising
With over 90 million monthly railway Wi-Fi users across 6109+ railway stations in India, the potential for advertisers to connect with a diverse audience is immense. These users, who access the internet while commuting on trains, present a unique opportunity for brands to engage with consumers during their daily journeys.
The transforming landscape of ads on railway network
The advertising scene on railway Wi-Fi networks is undergoing a revolutionary change, marked by the generation of over 600 million ads and 300+ million screens viewed monthly. This surge in advertisements mirrors the increasing desire among brands to engage this captive audience and make the most of their online presence.
Doodlezz and NuRe Bharat Network
At Doodlezz Branding, we recognize the significance of this emerging advertising platform and are excited to announce our association with NuRe Bharat Network, a leading provider of free captive Wi-Fi solutions across the Indian Railway. Through this collaboration, we aim to help brands leverage the immense reach of India's railway Wi-Fi users and digitally connect to all regions, including urban, semi-urban, and rural.
Talk to your TG in his language
Our advertising platform offers advanced features such as location-specific targeting and multi-lingual options, allowing brands to tailor their campaigns to specific regions and ensure that their message resonates with diverse audiences across the country. Whether your target audience resides in urban, semi-urban, or rural areas, be assured to reach them effectively during their railway commute.
Expanding brand reach across industries & regions
From media and entertainment to retail, FMCG, consumer durables, automobile, insurance, banking, telecom, and more, our platform offers brands across various industries opportunities to connect with the common Indian in every town, city, and state across India.
Siezing ad opportunities in the new frontier
Tapping into India's railway Wi-Fi users opens up a new frontier in digital advertising, offering brands the opportunity to reach & engage a vast audience during their daily commute. With our innovative advertising platform and strategic partnerships, we are committed to helping brands harness the power of this emerging platform and drive meaningful connections with their target audience.
Ready to seize the opportunity of India's railway Wi-Fi users? Reach out to us today to explore our advertising solutions and discover how we can help you effectively engage today's digital consumer.
Neha Goel
Tech Content & Concepts Lead
June 10, 2024