Jungle mein mor nacha kisne dekha?
The Storytelling Challenge Of Many Brands & Business Leaders.
The biggest challenge that Brands face, and many times, they don’t know, is of ’Jungle mein mor nacha kisne dekha?’ And I am saying purely from a marketing perspective. What happens when a peacock dances in a lonely area? Doesn’t get seen, let alone fascinate any one's imagination. And the same is the fate of many great Success Stories & fascinating campaigns of Brands, businesses, and leaders.
Just like you need a poet who epitomizes, or a lover who can romanticize & build drama around this dance, Brands too need imaginative storytellers. But is that enough? No, you also need to do more to be heard, seen, remembered & now a days also get reshared by the Insta-generation.
Now let me get this story, strictly to the world of brands & businesses. There are a lot of business leaders & marketers I meet who have some great stories to tell. Unfortunately, the only people who know their story are they themselves, or at best, their colleagues, friends, and family.
So I jokingly ask them, Jungle mein mor nacha kisne dekha? To make them understand the 3 key challenges they need to overcome.
1. Challenge of Creating Variants of the Story
You have the story, the characters, a gradual build-up, and of course a victorious end, i.e., all the masala of a good story. But are you able to weave it well, and are you aware of the different formats available to create versions of their story? Do they also know the process of adapting the story in multiple formats? Lastly, if they know how each format can be leveraged differently from the other? From a PowerPoint slide, banner on the home page of the website, to a dedicated webpage on their website, or a series of social posts, they all now basic must-dos. How excitement quotient can be added by infographics, short videos, to the more favoured ones nowadays, i.e., AI-generated voice & video series. As per the format that’s chosen, you need a creative copywriter to articulate the story well, add some creative designers, animators, voice artists, editors, and I think the first base is covered.
2. Challenge of Distributing the Story
In the pre-digital era, storytelling was done solely through print & large stories through radio and even larger through television. Even a small column in a business magazine was a treasured memento. While these have not lost their sheen (trust me), with the rise of OTT and private FM channels, these channels have become highly accessible. Each of the platforms can help & take your story to a larger, relevant audience. But in the digital era, this content also needs to be leveraged from your side to sustain a story over a longer period and not let it die in a day. You now need to add a good PR & Digital Team that understands the nuances of each platform, can take your story to them and help you go beyond your own platforms.
But the real challenge now comes to TAKE THE PEACOCK to the audience again & again
3. Challenge of Resharing the Story
This is when people shoot & reshare clips of the dancing peacock to show they saw, and they connect. After your story has reached audiences of your website, social media platforms, or the viewers of a TV channel/ listeners to an FM channel, it can still go beyond this direct audience and start reaching audiences of someone else. This is where content is made relevant and developed in capsules that are reusable by others. And if this is well done, we can say. Jungle ke mor ko nachte huye sabne dekha.
At Doodlezz, we have consciously created an environment that can take your story of peacock dance to elevate it to New Rain by Sh. Rabindranath Tagore. Let's Explore!
Shailendra Tanwar
Co-Founder & Director
Doodlezzz
July 03, 2025
