DOW

DOW, a global leader company in materials research worldwide, aimed to increase brand awareness and audience engagement. Recognizing the potential of digital platforms to successfully reach customers, the company aims to set out to execute a focused advertising campaign that yields measurable results.

The Challenge

DOW sought to expand its brand reach and foster deeper connections with a wider audience across PAN India. The traditional advertising channels and efforts were proven less effective in delivering targeted and measurable results for them.

The firm faced the challenge of breaking through the clutter and resonating with a diverse consumer base in a new manner.

The Solution

DOW collaborated with Doodlezz to capitalize on RailTel's extensive network to overcome its brand visibility challenge. Here the solution implemented was leveraging the wi-fi network of RailTel across 6,109+ railway stations across PAN India. This strategic alliance aimed to tap into a captive audience of 1.8 million daily users. By combining RailTel's reach across the country combined with Doodlezz's advanced ad targeting capabilities, the campaign sought to deliver highly relevant and engaging ad experiences.

Success? Yes!

How let's find out…

The Doodlezz Approach for Brand Visibility of DOW

Doodlezz played a pivotal role in executing the campaign with a pre-planned strategy. Leveraging its expertise in digital advertising for DOW, Doodlezz:

• Implemented precise audience segmentation:Doodlezz successfully located and connected with the intended audience by utilizing sophisticated targeting capabilities
• Developed compelling ad creatives: Produced eye-catching and educational interstitial and video ad formats that connected with the intended audience
• Optimized ad delivery: Using clever ad placement and delivery techniques to guarantee optimal ad exposure for better interactions
• Provided robust analytics: Offering comprehensive campaign performance metrics to determine ROI and inform optimization strategies
• Brand reach with a localized touch: Connected with audiences in different geographic regions in their local communication languages. We achieved to do so with eight-local languages

Results generated for DOW

The campaign and strategies yielded impressive results, thus demonstrating the effectiveness of the Doodlezz ideation and effectively leveraging the RailTel partnership.

Key achievements in this project include:

• Significant increase in brand awareness: The campaign reached an enormous audience of 8,94,64,715 impressions across PAN India regions
• Improved brand perception: Doodlezz maintained a campaign consistent target to reach throughout its duration, as evidenced by the performance data.
• Measurable ROI: The campaign delivered DOW a significant return on investment, with the highest impact observed in the East and West regions, contributing 29% and 28% of total impressions, respectively
• Extensive Network Coverage: The campaigns were able to touch base executed across 4953 railway stations, reaching a massive number of 250+ million travelers across the nation, including 15 million suburban travelers.

Dow and Doodlezz's strategic collaboration, leveraging RailTel's platform, prove to be a powerful catalyst for driving brand awareness and engagement for the client. Through data-driven insights and innovative ad solutions, we successfully amplified DOW's brand message to a vast audience across the nation.

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This case study underscores Doodlezz's ability to deliver exceptional brand impact through strategic partnerships and data-driven advertising solutions. Leverage our expertise with RailTel's network under 'Connecting Brands with Bharat', to amplify your brand reach and engagement too.

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