Personalized Engagement Drives Growth

Case Study Executive Summary

Building strong dealer relationships is essential for business success in the current digital environment. That is exactly how DOW realized that a more engaging strategy was required to engage its dealers.

This case study examines how Doodlezz implemented a dealer engagement strategy using WhatsApp Business, which led to a significant increase in dealer engagement and revenues for the enterprise.

The Challenge

Like many other companies, DOW struggled to establish steady dealer engagement due to sellers being informed only about the offer schemes, which were not communicated to the dealers, hindering long-term sales growth.Even though they were effective in many cases, traditional marketing techniques lacked the personalization and immediacy needed to engage with today's connected consumers.

The Solution

A new channel, a new approach!

Recognizing WhatsApp's enormous potential as a direct communication tool, Doodlezz decided to implement a strategic WhatsApp Business marketing campaign ahead of its Meta account campaign.With almost a billion active users, WhatsApp provides a direct channel to consumers on a platform they already use regularly. And this worked in DOW’s favour in terms of brand visibility and audience reach.

Developing the marketing strategy for WhatsApp Marketing

Doodlezz developed a multi-pronged approach to guarantee success:

• Creating an Opt-Ins List: Establishing a permission-based audience was Doodlezz's top priority. They used targeted opt-in techniques to encourage users to join their WhatsApp channels, such as website forms, in-store signage, and promotional campaigns.
• Content Strategy: Doodlezz created a content strategy for DOW specifically for the WhatsApp platform after understanding the importance of engaging content. Among these were:
• Product Updates: Notifying dealers about new arrivals, special offers, and seasonal offerings
• Exclusive Offers: Giving WhatsApp users access to exclusive discounts and offersies
• Personalized Recommendations: Utilizing information received from sellers to make recommendations for relevant products based on previous purchases and browsing behaviour of dealers
• Personalization: Doodlezz understood the significance of personalization. They created a sense of connection and value by using dealer data responsibly to adapt messages and recommendations to individual preferences
• Customer service: Doodlezz used WhatsApp's instant messaging feature to deliver prompt, effective customer service. Through WhatsApp, dealers can now simply address inquiries and get prompt responses instantly