Influencer Strategy: Building a Brand Through People
Voices that influenced the brand…
Geely developed an ecosystem of creators who served as brand ambassadors, storytellers, and
reliable voices in addition to executing influencer campaigns.
From lifestyle icons and car enthusiasts to expat creators and media houses, every influencer
was handpicked to create high-impact, relatable content.
Their role?
Convert features into narratives from real life. Adapt the brand voice for Oman’s diverse audience Increase engagement beyond likes to generate leads, test drives, and foot traffic. Each campaign was powered by content-first, insight-led creators, helping Geely evolve from just a car brand to a community-driven experience.
