HDFC Mutual Fund

About the company

HDFC Mutual Fund is a leading mutual fund investment company, and one of the largest mutual funds and actively managed equity mutual fund in India. It is one of the most profitable asset management companies (AMC) in the country. They offer various schemes like Equity Funds, Debt Funds, Liquid Funds, Exchange Traded Funds and more to retail and institutional investors.

Industry: Finance

Key Objectives of HDFC MF

To create a compelling identity for Connekt – A new-age Digital Marketing App for Partners of HDFC Mutual Fund

Our Solutions

Connekt app helps partners of HDFC MF to leverage the power of digital marketing for their business. With Connekt, users can seamlessly run multi-channel social media campaigns, share cobranded content, run email campaigns to grow their business and much more.

Doodlezz was asked to establish a distinct identity and branding for the platform. And that is where the journey started, with a logo design. After rounds of options, & variant designs, we achieved our first milestone by creating a captivating logo, 'Connekt' Redefine growth logo, that reinforced HDFC MF’s & promise of the platform. This initiative proved successful and gave team HDFC MF confidence in our creative capabilities.

The tasks now carved for Doodlezz were multifold -

• To harness its potential through engaging campaigns
• To streamline communication and management with their distributors
• To enhance brand presence and market positioning for HDFC MF
• Improve and grow the brand's reach and customer base
• Strengthen customer trust and interest in HDFC MF’s products and services
• Increase interactivity and engagement with HDFC's target audience
• Drive successful marketing campaigns during important festivals and scheme launches

Our approach garnered positive client feedback, which further elevated our confidence. We thus embarked upon receiving more tasks from team HDFC MF.

Various initiatives we undertook

• Designed an Interactive PDF-HDFC MF Distributor Handbook to provide engaging and informative content to distributors.
• Developed targeted emailers for internal users and distributors to promote relevant offers and communications.
• Designed and drafted creative SIP Campaign emails to drive investment awareness and participation.
• Produced festival creatives and social media videos to run successful marketing campaigns during key festive seasons. The Durga Puja campaign was one of many such successful campaigns wherein we brought out the Bengali flavour with our creativity.
• Introduced comic characters through social media comic strips to share knowledge and connect with the audience.
• Provided creative support for designing 'Fun facts' for distributors and the retail audience to improve engagement.

Results

• Increase in CONNEKT reach and usage
• Increase in the customer base and enhance customer trust in CONNEKT
• Higher levels of interactivity and engagement with the target audience
• Successful execution of digital marketing campaigns during important festivals
• Interactive PDF-HDFC MF Distributor Handbook improved distributor engagement and knowledge sharing
• The creative comic characters and 'Fun facts' contributed to higher customer interest and loyalty