The Background
Pre-2020, Kaspersky’s cybersecurity software was distributed through retail stores via CDs and digitally through e-commerce sites. But with the onset of COVID-19, physical sales stalled — and the company needed to go fully digital, fast. It wasn’t just a business pivot — it was a total transformation.
To make this work, they needed a creative partner who could go beyond design — they needed someone who could think, adapt, and execute at scale across borders.
Doodlezz became that partner…
We became Kaspersky’s regional creative backbone, powering everything from targeted social media and paid campaigns across India, Nepal, Bangladesh, Sri Lanka, Indonesia, Vietnam, and beyond — to helping conceptualize and localize packaging in accordance with local regulations.
We also supported internal teams — writing content for DM, adapting campaigns with 30–40 variations per region, managing digital events, and even executing cricket-inspired branding for maximum regional resonance.
Like they say, every market has its nuance — from cricket promotions in India to Ramadan ads in Indonesia. And we made sure Kaspersky’s global brand spoke the local language — both visually and strategically.
While others slowed down during the pandemic, Kaspersky expanded its marketing reach. And we were proud to be the creative engine that made it happen.
Banners
AVs
Emailers
Social Media
The Objective
Going digital wasn’t optional — But doing it right was essential
The cybersecurity world doesn’t slow down — and neither could Kaspersky. To serve as Kaspersky’s design and creative partner across major international regions, our Kaspersky’s mission for us was crystal clear:
Go 100% digital:
Doodlezz successfully located and connected with the intended audience by utilizing sophisticated targeting capabilities
Build campaigns that speak the language:
No more CDs, no delays
Optimized ad delivery:
literally and culturally of each country
Keep things on-brand, on-point, and always on time
Partner deeply across teams:
From marketing and DM to enterprise events and packaging compliance
Ensure all outputs meet Kaspersky’s global brand standards while adapting to regional formats, languages, and campaign logic. This wasn’t just a creative assignment — it was a regional transformation. From India to Indonesia, the goal was to ensure consistency at a global brand level — while maintaining relevance at a local market level.
Our job: make Kaspersky’s brand resonate everywhere from Delhi to Colombo to Jakarta.
The Approach
Scale wasn't the challenge. Regional relevance was.
COVID forced a reset. Kaspersky turned it into a relaunch.
Going digital was only half the job. Kaspersky needed to rebuild its presence — not globally, but regionally — with full localization, regulatory packaging updates, event support, and DM-driven campaigns. Here’s what we did:
1. Southeast Asia (SEA) – Fast, Focused, and Format-Ready
SEA markets needed speed. With digital spend high and audiences diverse, Kaspersky needed creatives that were quick to deploy and culturally attuned.
We delivered:
HTML5 and static creatives in Korean, Thai, Vietnamese, and Traditional Chinese — tailored for Korea, Thailand, Vietnam, Hong Kong, and Taiwan with region-specific versions for Southeast Asia.
Hyper-local social media graphics — targeted per country
30+ country-wise adaptations per campaign
Campaign Highlights:
Father’s Day and Children’s Day campaigns – Indonesia, Vietnam
Seasonal discount offers & product promotions – Across SEA
Ramadan creatives – Indonesia
12.12 Mega Sale campaign – Malaysia, Philippines.
2. South Asia (SA) – Creative Leadership End-to-End
In India, Nepal, Sri Lanka, and Bangladesh, we didn’t just support — we led the creative front. This included physical branding, social media, digital events, packaging, and enterprise assets.
We delivered:
Special days-focused social media creatives
Print-ready POS material (flyers, tent cards, posters, POSA cards, and customized box wraps)
Content + design for end-to-end event materials spanning B2B enterprise invites, B2C customer mailers, partner comms, and retail event kits.
Packaging systems that met government regulations
End-to-end B2B/B2C branding and promotional assets for seasonal festivals and offer-driven campaigns
Amazon banners and e-commerce assets tailored for digital retail promotions
Special Mentions:
Festival-Themed Sale Campaigns – India (Diwali, Dussehra & More)
High-Impact Emailer Campaigns Supporting Key Events, Promotions & Product Rollouts – Across South Asia
Retail Branding Kits – Across South Asia
3. Creative Operations at Scale
Managing multiple countries, languages, and formats needs more than creativity — it needs control. We built a governance-first system that could move fast without breaking brand.
Key enablers:
30–40 campaign adaptations per SKU
Localized packaging with device specs (2021 + 2023 SKUs)
Email campaigns
In a region where one-size-fits-none, we made sure every pixel spoke the right language.
The Impact
Numbers That Prove the Process Worked
600 +
creative assets shipped across 10+ countries
6 +
languages covered: Korean, Thai, Vietnamese, Traditional Chinese, Bahasa Indonesia, Bahasa Malaysia
100%
compliance with Kaspersky brand + packaging guidelines
40%
reduction in creative feedback loops
Sustained business
performance through COVID and beyond
Deep regional
engagement that reflected local relevance
The Takeaway
You Can’t Just Scale Creativity — You Have to Localize It
This wasn’t about making graphics — it was about building an engine.
We helped Kaspersky evolve from a physical-product seller to a fully digital, regional-first brand — delivering high-velocity, multi-format, market-aware creative across Asia.
Because when you're building trust in cybersecurity, it’s not enough to look good. You have to speak the language, know the market, and move at the speed of business.
And that’s exactly what Doodlezz delivered.
