Are you struggling to reach your target customers? Do you know their preferences and shopping habits?
Doodlezz introduces Geofencing Marketing, a powerful tool that allows you to precisely target your audience based on their location.
With our Geofencing service, we can help you deliver personalized messages and promotions to users within specific geographic boundaries, ensuring that your brand message reaches them at the right time and place. Whether your customers are near your store, competitor locations, or event venues, our Geofencing service increases the likelihood of conversion - by CONNECTING YOU WITH YOUR POTENTIAL CUSTOMERS. Elevate your marketing strategy with our Geofencing service and take your brand visibility and engagement to the next level!
With our comprehensive services and expertise in integrated marketing strategies, we empower brands to achieve their marketing goals. Our team is here to help you connect with Bharat and beyond.
With our comprehensive services and expertise in integrated marketing strategies, we empower brands to achieve their marketing goals. Our team is here to help you connect with Bharat and beyond.
What is Geo-Fencing?
Geofencing is a type of location-based marketing and advertising where in a mobile app/softwareuses Global Positioning System (GPS), (RFID), Wi-Fi or cellular data to draw a virtual geographical boundary, and target users with promotions by triggeringalertswhen they enter/exit specific areas. This boundary is called as a geofence.
How does geofencing marketing work?
Geofences are defined by drawing a virtualcircle around the desired location on Google Maps using APIs. Once a marketer sets up a geofence, a pre-programmed action is automatically triggered when a mobile device or RFID tag enters or exits the geofence. A virtual boundary can be created around a geographical location as small as a building, store or mall, and as large as a ZIP code, city or entire state.For example, when a student/professional walks near to a computer store, they receive a message on their mobile “Today only! Buy a laptop and get an e-reader free!“The store could also geo-target users with in-app notifications, social media ads, push notifications, emails, etc.
Types of Geo-Fencing based on activity/shape
Active Geofencing | Passive Geofencing | Circular or Radius Geofencing | Polygon Geofencing
Benefits for Businesses
Marketing and Customer Engagement
- Targeted Promotions
- Personalized Offers
- Increased Foot Traffic
- Enhanced Customer
- Engagement
- Real-Time Interaction
- Event Notifications
Better Fleet Management
- Enhances efficiency & security
- Alerts for unauthorized access/potential risks
- Streamlines operations
- Minimizes downtime
- Cost-effective
Improved Data Collection
- Frequency of the visits
- Dwell time
- Popular areas
- Understand consumer preferences
- Optimize marketing strategies
Competitive Advantage
- Enhanced customer experience
- Targeted marketing
- Personalized offers
- Timely promotions
- Relevant promotions
Use Cases of Geo-Fencing in various business sectors
Retail
- Proximity Marketing
- Push Notifications
- Loyalty Programs
- Customer Analytics
- Foot Traffic Analysis
- Behavioral Insights
Transportation and Logistics
- Fleet Management:
- Route Optimization
- Geo-Tagged Deliveries
Asset Secutiry
- Theft Prevention Alerts
- Geographical Tracking in real-time
Healthcare
- Patient Monitoring
- Hospital Management
- Equipment Tracking
- Staff Allocation& Monitoring
Real Estate
- Property Management
- Security Alerts
- Automate Maintenance Scheduling
- Sales and Marketing
- Open House Notifications
- Neighborhood Information
Agriculture
- Livestock Monitoring
- Movement Alerts
- Health Monitoring
- Precision Farming
- Automated Irrigation
- Resource Allocation
- Optimize the use of fertilizers and pesticides
Education
- Campus Security
- Restricted Access by setting up geo-fenced boundaries
- Emergency Alerts
- Attendance Tracking
- Automated Check-In
- Event Participation Tracking
Public Safety and Law Enforcement
- Surveillance and Monitoring
- Crime Prevention/Alerts
- Track Missing People
- Emergency Management
- Disaster Response/Tracking
- Send Public Alerts
Hospitality
- Automate guest check-in and check-out
- Personalized Services room upgrades/special amenities
- Facility Management
- Resource Optimization
- Improved Efficiency
- Track Housekeeping Staff
- Optimize Cleaning Schedules
- Improved Security
- Monitor movements of staff/guests
