In a rapidly evolving business landscape, a robust strategy is crucial for long-term success. At Doodlezz, our Business Strategies service does more than just planning—we create dynamic, actionable roadmaps tailored to your unique challenges and opportunities. From market analysis and competitive positioning to streamlining operations and sparking innovation, our experts delve deep into your business to align strategies with your vision. Whether you're aiming to expand into new markets, boost operational efficiency, or innovate your offerings, we provide the insights and frameworks to turn your ambitions into reality and drive your business forward.
Different sectors face distinct challenges and opportunities, and at Doodlezz, we customize our Business Strategies to not only meet these challenges but also to elevate your brand and marketing efforts. In the consumer goods sector, we craft strategies that optimize supply chains and create compelling marketing campaigns to enhance customer engagement and drive product innovation. For technology firms, we use agile strategies that leverage cutting-edge advancements and help enhance your brand position. In finance, our strategies build trust and compliance, supported by marketing initiatives that communicate stability and expertise. In healthcare, we help streamline operations and create empathetic, patient-cantered marketing that enhances service delivery and engagement. Whatever your field—be it education, retail, manufacturing, or beyond—our personalised strategies integrate marketing insights to connect with your audience and propel your business to new heights. At Doodlezz, we help elevate your brand by turning your vision into actionable strategies that deliver measurable success.
Services We Provide
Consultation and Advisory
Strategic Advice
Expert advice based on trends, empower informed decisions.
Workshops and Training
Workshops & training elevate your marketing capabilities.
Brand Development and Positioning
Brand Identity Creation
Design a unique brand with memorable logos & visuals.
Strategic Positioning
Position your brand for clear market differentiation
Campaign Development
Creative concept
Generate fresh creative concepts that resonate with your audience.
Content creation
Create compelling content across all channels i.e. digital, print, broadcast.
Media Planning and Buying
Media strategy
Data-driven media strategy optimizes budget for maximum reach.
Media purchasing
Expert negotiation secures best advertising rates and placements.
Integrated Marketing Communications
Consistency
Consistent messaging across channels builds a unified experience.
Cross-channel campaigns
Seamless cross-channel campaigns reinforce your brand narrative.
Performance Tracking and Analytics
Data Analysis
Monitoring and analysing campaign performance using advanced analytics tools.
Reporting
Providing detailed reports on key performance indicators (KPIs) and return on investment (ROI).
HDFC Mutual Fund
About the company
HDFC Mutual Fund is a leading mutual fund investment company, and one of the largest mutual funds and actively managed equity mutual fund in India. It is one of the most profitable asset management companies (AMC) in the country. They offer various schemes like Equity Funds, Debt Funds, Liquid Funds, Exchange Traded Funds and more to retail and institutional investors.
Industry: Finance
Key Objectives of HDFC MF
To create a compelling identity for Connekt – A new-age Digital Marketing App for Partners of HDFC Mutual Fund
Our Solutions
Connekt app helps partners of HDFC MF to leverage the power of digital marketing for their business. With Connekt, users can seamlessly run multi-channel social media campaigns, share cobranded content, run email campaigns to grow their business and much more.
Doodlezz was asked to establish a distinct identity and branding for the platform. And that is where the journey started, with a logo design. After rounds of options, & variant designs, we achieved our first milestone by creating a captivating logo, 'Connekt' Redefine growth logo, that reinforced HDFC MF’s & promise of the platform. This initiative proved successful and gave team HDFC MF confidence in our creative capabilities.
The tasks now carved for Doodlezz were multifold -
- To harness its potential through engaging campaigns
- To streamline communication and management with their distributors
- To enhance brand presence and market positioning for HDFC MF
- Improve and grow the brand's reach and customer base
- Strengthen customer trust and interest in HDFC MF’s products and services
- Increase interactivity and engagement with HDFC's target audience
- Drive successful marketing campaigns during important festivals and scheme launches
Our approach garnered positive client feedback, which further elevated our confidence. We thus embarked upon receiving more tasks from team HDFC MF.
Various initiatives we undertook
- Designed an Interactive PDF-HDFC MF Distributor Handbook to provide engaging and informative content to distributors.
- Developed targeted emailers for internal users and distributors to promote relevant offers and communications.
- Designed and drafted creative SIP Campaign emails to drive investment awareness and participation.
- Produced festival creatives and social media videos to run successful marketing campaigns during key festive seasons. The Durga Puja campaign was one of many such successful campaigns wherein we brought out the Bengali flavour with our creativity.
- Introduced comic characters through social media comic strips to share knowledge and connect with the audience.
- Provided creative support for designing 'Fun facts' for distributors and the retail audience to improve engagement.
Results
- Increase inCONNEKT reach and usage
- Increase in the customer base and enhance customer trust in CONNEKT
- Higher levels of interactivity and engagement with the target audience
- Successful execution of digital marketing campaigns during important festivals
- Interactive PDF-HDFC MF Distributor Handbook improved distributor engagement and knowledge sharing
- The creative comic characters and 'Fun facts' contributed to higher customer interest and loyalty
DOW
DOW, a global leader company in materials research worldwide, aimed to increase brand awareness and audience engagement. Recognizing the potential of digital platforms to successfully reach customers, the company aims to set out to execute a focused advertising campaign that yields measurable results.
The Challenge
DOW sought to expand its brand reach and foster deeper connections with a wider audience across PAN India. The traditional advertising channels and efforts were proven less effective in delivering targeted and measurable results for them.
The firm faced the challenge of breaking through the clutter and resonating with a diverse consumer base in a new manner.
The Solution
DOW collaborated with Doodlezz to capitalize on RailTel's extensive network to overcome its brand visibility challenge. Here the solution implemented was leveraging the wi-fi network of RailTel across 6,109+ railway stations across PAN India. This strategic alliance aimed to tap into a captive audience of 1.8 million daily users. By combining RailTel's reach across the country combined with Doodlezz's advanced ad targeting capabilities, the campaign sought to deliver highly relevant and engaging ad experiences.
Success? Yes!
How let's find out…
The Doodlezz Approach for Brand Visibility of DOW
Doodlezz played a pivotal role in executing the campaign with a pre-planned strategy. Leveraging its expertise in digital advertising for DOW, Doodlezz:
- Implemented precise audience segmentation:Doodlezz successfully located and connected with the intended audience by utilizing sophisticated targeting capabilities
- Developed compelling ad creatives: Produced eye-catching and educational interstitial and video ad formats that connected with the intended audience
- Optimized ad delivery: Using clever ad placement and delivery techniques to guarantee optimal ad exposure for better interactions
- Provided robust analytics: Offering comprehensive campaign performance metrics to determine ROI and inform optimization strategies
- Brand reach with a localized touch: Connected with audiences in different geographic regions in their local communication languages. We achieved to do so with eight-local languages
Results generated for DOW
The campaign and strategies yielded impressive results, thus demonstrating the effectiveness of the Doodlezz ideation and effectively leveraging the RailTel partnership.
Key achievements in this project include:
- Significant increase in brand awareness: The campaign reached an enormous audience of 8,94,64,715 impressions across PAN India regions
- Improved brand perception: Doodlezz maintained a campaign consistent target to reach throughout its duration, as evidenced by the performance data.
- Measurable ROI: The campaign delivered DOW a significant return on investment, with the highest impact observed in the East and West regions, contributing 29% and 28% of total impressions, respectively
- Extensive Network Coverage: The campaigns were able to touch base executed across 4953 railway stations, reaching a massive number of 250+ million travelers across the nation, including 15 million suburban travelers.
Dow and Doodlezz's strategic collaboration, leveraging RailTel's platform, prove to be a powerful catalyst for driving brand awareness and engagement for the client. Through data-driven insights and innovative ad solutions, we successfully amplified DOW's brand message to a vast audience across the nation.
Next Up
OMAN - MUSCAT
P.O BOX 280, PC 112 Ruwi, Sultanate of Oman info@todayoman.com
INDIA – MUMBAI
Sector 9, Nerul, Navi Mumbai- 400706-India shail@doodlezz.com
INDIA – CALICUT
CWRDM Rd, Chevarambalam,
Calicut – Kerala
– India
naja@todayoman.com
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