Media Planning & Buying

Defining clear and measurable goals

Crafting a data-driven roadmap to achieve the firm's marketing goals. Doodlezz strategizes these executions with clear and measurable objectives such as brand awareness, lead generation, sales growth, etc. that get aligned with the overall business strategy.

Budget allocation

Maximizing the marketing return on investment (ROI) by determining the optimal budget and allocating it strategically across various media channels (print, outdoor, digital, etc.) based on audience reach and cost-effectiveness of the strategies.

Media mix selection

Reaching the target audience exactly where they spend their time. Doodlezz selects the right mix of media channels, considering factors like audience demographics, media consumption patterns, engagement potential, and cost efficiency.

Scheduling

To ensure maximum Ad impact our execution involves detailed planning of the specific times and dates how ads run, taking into account peak viewing hours, seasonal trends, and audience behavior to maximize engagement.

Negotiation

Driving cost-efficiency for client campaigns. Our skilled negotiators ensure the best possible rates and placements for a firm’s ads with media vendors, ensuring they get the most value for your marketing budget.

Placement

Putting Ads in front of the right audience. Doodlezz strategically books ad spaces across the chosen media channels, contemplating factors like context, relevance, and audience demographics to maximize campaign impact.

Monitoring

Gain real-time insights into campaign performance where Doodlezz continuously monitors Ad delivery ensuring we adhere to the media plan and identify any potential issues for immediate action.

Reporting

Make data-driven decisions for future campaigns. Doodlezz provides comprehensive reports analyzing key metrics (reach, engagement, conversion rates, ROI, etc.) and offers actionable recommendations based on campaign data.