With massive reach, amazing open rates, and breakthrough promotional features, WhatsApp is quickly becoming one of the most exciting marketing channels. India boasts the highest number of WhatsApp users worldwide, with 535.8 million monthly active users as of Q1 2024. As a brand if you are looking to connect with your audience in a personal, direct, and efficient manner then WhatsApp marketing is the right tool for you. This messaging platform offers an ideal opportunity for customers to interact with your business and for companies to get in front of their target audience in a new and engaging way.
WhatsApp’s reach is unmatched, especially if you’re aiming to grow brand awareness among a target audience located in the world’s biggest developing economies.
Account Setup and Management
Business Profile Creation: Set up a professional WhatsApp Business account
(business info, logo, and contact details) using the client's FB business account
access.
Verification: Assist with the verification process to gain a green checkmark,
enhancing credibility and trustworthiness.
Content Creation
Message Crafting: Develop engaging and personalized messages that resonate
with the TG (text messages, images, videos, voice notes, polls & surveys).
Creative Design: Design visually appealing images, GIFs, locations,
carousels, & videos coupled with text messages, to drive engagement.
Integrating WhatsApp with Client’s CRM tools
Integrate Whatsapp with your CRM and manage all customer interactions from a single platform.
Training the team
Provide thorough training to your staff, ensuring they are well-equipped to utilize WhatsApp marketing tools and strategies.
Template Approval, Campaign Execution
1. Broadcast Messages: Send bulk messages to customer databases.
2. Automated Responses: Set up automated messages for quick replies &
greetings.
3. Interactive Messaging through WhatsApp Flow Builder WhatsApp Flow Builder
is a visual tool that enables businesses to design and automate interactive
messaging flows on WhatsApp.
Interactive polls: Customers can provide their opinions or preferences on
various topics. Eg. A restaurant can use a poll to ask customers about their
favorite dish, helping to tailor the menu based on popular choices.
Comprehensive surveys: Create surveys with multiple questions and various
input types (e.g., text, multiple choice, rating scales). Eg. An e-commerce business
can send post-purchase surveys to gather feedback on the shopping experience and
product satisfaction.
Interactive buttons: Create various types of interactive buttons, including
quick replies, call-to-action buttons, and navigational buttons. Eg. A travel agency
can use call-to-action buttons to allow customers to book flights, view travel
packages, or contact customer support directly from the WhatsApp chat.
4. Chatbot development: Implement AI-powered chatbots to handle common
queries
5. Customer Support by shifting automated conversations to agents in
real-time.
Monitoring and Analytics
Track the performance of WhatsApp campaigns using analytics tools & monitoring key metrics -delivery, open rates, and response rates. We can also support the team that compiles the detailed report for further action.
Types of campaigns that can be run on WhatsApp
Promotional Campaigns
Discount Codes: Send exclusive discount codes to customers to drive
sales.
Flash Sales: Announce limited-time offers to create urgency and boost
conversions.
New Product Launches: Share details about new products with images,
descriptions, and purchase links.
Transactional Campaigns
Invoices/Order Confirmations: Send Invoice and order confirmation messages,
OTP messages.
Shipping Updates: Provide real-time updates on shipping status and delivery
times.
Payment Reminders: Remind customers of upcoming or overdue payments.
Event Promotion Campaigns
Event Invites:
Send detailed event invitations, match tickets, show tickets, etc. with dates,
times, and locations.
Webinar Invites:
Send invites to educational webinars and online workshops.
Registration Links:
Provide links for easy event registration and ticket purchasing.
Reminders: Send reminders leading up to the event, KYC messages,
appointments.
Re-engagement Campaigns
Win-back Offers:
Send special offers to inactive customers to encourage them to return.
Personalized Messages:
Use customer data to send personalized messages and recommendations.
Abandoned Cart Reminders: Remind customers of items left in their shopping
cart.
Service related campaigns
These chats are initiated by customers who seek assistance, make inquiries, or require information. Service-related campaigns provide instant, personalized, and efficient support to customers.
