Our story with India's leading MF investment company
Our story with India's leading MF investment company
Discipline, good governance, and genuine care for our stakeholders have helped HDFC Asset Management Company Limited build a reputation for trust. Over the last two decades, HDFC AMC has become one of the most prominent mutual fund houses in India.
Services provided:
Website
Design
Branding &
Design
AVs
& Animations
Content
Creation
HDFC MF is one of India’s largest Mutual Fund
companies. We thank the people from the client side
who have supported us in 2022 by sharing some highly
challenging jobs and guiding us at every stage of
execution. During the jobs, we learned a lot about
financial services and creatively connected with the
financial nuances that mattered to our
client.
While there are many campaigns that
could make it to the post, restricting it to the 4
most challenging projects we delivered throughout
the year.
1) Website revamp- Not the complete
site, but giving a fresh look to the home page of
this MF company is a matter of prestige for
us
2) Illustrations/ Character design- The
brief of giving a personality to their partners
(distributors) and customers (investors) was a
rigorous exercise. Right from their name, age,
gender, etc., to capture the finer elements like eye
color, jawline, forehead, and even tikka on the
forehead. A great collaboration between the
illustrator and designer finally personified the 2
characters. Watch out for them in 2023.
3)
Learning AVs- When you have an application as rich
as this MF company, you need to churn out tons of
learning videos so the users could optimally
leverage your platform. A great camaraderie between
the client’s marketing team, and the designers
& AV team of Doodlezz
Branding, and I am personally proud of the
way we have been creating a series of Learning
AVs.
4) Digital Campaign during
Navratri/Durga Pooja/Dusshera was one of the most
exhaustive campaigns we ran in 2022. We didn’t
imagine this festival has so many different ways to
celebrate. And yes, it has many super-rich stories
behind it. From the celebrations of the west
(Gujarat/ Maharashtra) to West Bengal, we captured
many aspects of the festivities in this single
campaign.